Sales Best Practices


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Joe Vignolo

Senior Content Managing Editor

As the leading Sales Engagement platform, we practice what we preach. We believe Sales Engagement should be the cornerstone of any modern sales stack — a must-have for any team looking to connect with prospects and customers in an efficient, meaningful, and engaging way.

And while we're very excited about the Sales Engagement category, we realized there needed to be more support for sales managers and reps who are leveraging Sales Engagement to improve the way they sell.

That's why we're proud to announce, a site devoted to providing educational resources, content and support for sellers — from reps to execs — who are out there connecting with prospects and customers, and bringing the world's innovations to market, day in and day out.

The site will also be the home of two new offerings we are very excited to launch:

The Sales Engagement Podcast

The Sales Engagement podcast covers all things Sales Engagement — casual conversations, real-life stories, and best practices from today's top revenue leaders.

Each episode features modern tactics, strategies, hacks, and tips to get the most out of your Sales Engagement strategy and help you navigate the next generation of sales. You will get real, actionable value around building meaningful connections and creating a better selling experience through authentic conversations that you can measure.

The New Rules of Sales Engagement

Some companies say they want to write the book on a subject, others go out there and do it. The New Rules of Sales Engagement, by Manny Medina and Max Altschuler, and published by Wiley, is a physical book designed to help you efficiently and effectively engage with prospects and customers in the modern era of B2B Sales.

This includes sections devoted to: 

  • A/B Testing to replicate best practices
  • Omni-channel sequences to engage with people where they like to be engaged
  • How to track and measure results to make your team a revenue-generating machine
  • And much more!

Reserve your copy today and join the Sales Engagement movement!

Our mission has always been to elevate the sales profession — to provide the solutions and support all sales managers and reps need to stay competitive in an evolving market.

Today marks the next iteration of that mission and a giant step forward for the Sales Engagement category.

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