Sales Development Competition: SDR Wars Are Upon Us!
Senior Content Managing Editor
Sales Development Representatives (SDRs), Hunters, Prospectors.
Whatever you call them, they are the lifeblood of your company. They bring your innovations to market; they solve problems and improve the lives of prospects; they source deals that ultimately allow you to get paid. To put it bluntly, they kick ass every day.
It’s an important, yet challenging job. As Manny Medina, Outreach CEO, co-founder and first SDR, often says, “If a company launches and no one’s there to spread the word about the product, how will it succeed? Marketing does the mass messaging, but the SDR has the important job of expanding that messaging and customizing it to individuals.”
These reps, often with little experience, are in the trenches, building pipeline and forging new, valuable relationships. It’s high time we give these closed/won warriors their moment in the spotlight.
That’s why Outreach and our capable sales development team are proud to participate in SDR Wars, a head-to-head sales development competition taking place over the next few weeks. The bracket-style tournament put on by Sigstr and ZoomInfo pits SDR teams from 16 companies against each other to ultimately elevate, and celebrate, their sales development skills.
SDR Wars will be held bi-annually. This time around, the name of the game is “Driving Positive Connections,” e.g. meetings, replies or any meaningful engagement. While we want to win (and totally believe we will), our main objectives in joining SDR Wars are to highlight just how indispensable the SDR function is to Outreach’s success, and to remind people that even though this job is tough, it’s also really fun! So let’s roll up our sleeves, pull up our best sequences and get down to business.
See you on the battlefield!
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