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How to Create a Successful A/B Test

Rachael Siegel's Avatar

Rachael Siegel

Associate Product Marketing Manager

A critical component of account conversion is the ability to communicate with your prospects effectively. With A/B testing, you can easily see what content is most compelling, and apply the best content across your teams. The challenge, however, is using A/B testing correctly.

With Outreach, you can create a structured and systematic process.  Understand what’s working, make adjustments, and know that the content you’re sending will lead to more prospect engagement, booked meetings, and increased opportunities.

Take a look at the video for our top 4 suggestions for a successful A/B test.