Sales Best Practices

Best Sales Blog Posts of 2020

Cari Murray's Avatar

Cari Murray

Senior Manager of Content Marketing

As we say farewell to 2020, there are many lessons learned that we’ll take with us into the New Year. The first of those lessons is that flexibility is a determining factor in whether we thrive during adversity. In sales, especially this year, we had to be willing to adapt.

In 2020, meetings with prospects moved from an office or restaurant setting to a Zoom call. You may have had the chance to hear your clients’ kids singing “Let It Go” from Disney’s “Frozen” in the background. Surprisingly, these kids may have been onto something with that lyrical advice. We had to let go of our expectations and plans for the year as sales leaders and make new ones.

To help you continue to adapt your GTM strategy in 2021, we’ve rounded up some of our best sales blog posts from 2020. In them, we share how you can evolve your sales strategy in a COVID-19 world. We also offer tips on how to increase productivity in sales without increasing workload. Getting the silent treatment from prospects? We’ve got a playbook for that, too.

Here’s a look back at our most popular sales posts from 2020, which we hope helps you look forward to the future.


Selling in a COVID-19 World - 4 Immediate Steps to Take

Hard to believe but at the beginning of 2020, we were traveling to meet clients and shaking hands with colleagues. It was business as usual, until it wasn’t. Our customers often reached out for guidance on how to adapt their existing strategy during a global pandemic and a struggling economy.

If you find yourself asking the same question, here are four steps you can take right now to refine your sales approach and meet clients where they are today. (This post even made the Morning Brew’s list of best articles and expert resources.)


New Data To Help You Break Buyer Silence in the Sales Cycle

There’s a common mistake that most sales reps make — even your top performers. They wait too long to follow up with qualified prospects, especially if they’ve already reached out once and didn’t hear back.


Our data shows that there may be a small window of opportunity to break buyer silence and turn things around. Find out what that tiny timeframe looks like and how many times you should reach out within it.


What Is the Future of B2B Sales?

The B2B sales industry is constantly evolving. Buyers are changing, teams are becoming more specialized and tech is offering capabilities that once only looked possible in “The Jetsons.” In this post, we cover six sales trends that sales leaders should have on their radar in the years to come.


The Best Catchy Email Subject Lines For Sales

As the adage goes, you never get a second chance to make a first impression. Your email subject line is that first impression. How can you make it a great one? We analyzed the data from tens of thousands of our own emails. In this blog post, we share the five traits of an effective email subject line. Take and use these winning samples in your own sequences.


4 Tips to Increase Output with a Smaller Team

In 2020, some sales leaders made difficult cuts to their team. The reps who stayed on board felt more pressure than ever to meet their sales goals. In addition, sales leaders had to find ways to do more with less. In this blog post, we share how to maximize your team — without increasing their workload.


How Outreach Uses Outreach to Sell Outreach

Our sales team has the huge advantage of working for a company that developed the No. 1 Sales Engagement Platform. It empowers sellers in all roles to predictably and efficiently build pipeline and engage prospects and customers at scale. Using our own platform, we have grown faster than many incredible SaaS companies. This guide will help our customers (current and future) get as much out of Outreach as we do.



Here’s to a New Year — and a newfound appreciation for adaptability!

Sales in 2021 - Predictions That Will Change Your GTM Strategy

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