At Dreamforce We’re Calling BS on Those Who Say Cold Calling Is Dead

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Jordan Greene

Senior Director of Product Marketing

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This year at Dreamforce, we’re excited to be kicking off the recurrent training concept of Sales Gym, a boot camp of sorts for all sales reps. At the Outreach booth (#1920), Sales Gym hosts Business Growth Coach Gene McNaughton for many educational sessions geared toward improving sales techniques. It's widely recognized in the sales industry that 80% of sales occur only after five follow-ups, and 44% of reps are giving up after only one. Because there’s vast room for improvement, McNaughton will speak at the top of every hour during all expo hours for all four days of the San Francisco-based event, so don’t miss out—there’s no excuse not to catch one!   From our CEO… “Over 120,000 sales professionals are in San Francisco for Dreamforce next week, with the common goal of becoming better at their craft. Live training is a welcome departure from the doldrums of webinars and whitepapers,” said Manny Medina, CEO and co-founder of Outreach. “Gene McNaughton is a sales guru. Attendees will learn a unique and fresh approach for how to achieve success in sales. He has incredible knowledge and an amazing direct speaking style for coaching on how to break through the day-to-day BS - something we can all use.” Gene comes armed with decades of successful selling experience, including working with some of the best selling masters in the industry—heading sales for Tony Robbins and Gateway.   Sales Gym Session Schedule Come to all of the following Sales Gym sessions led by Gene McNaughton - being delivered at the top of every hour during expo hours, beginning October 4 at noon PST, at the Outreach booth (#1920):
  • “3 Rookie Mistakes Salespeople Make, and How to Avoid Them”
  • “Why Your Selling Process is to Blame for 40% of your Lost Sales”
  • “Why You Are Wasting Leads and Losing Sales”
  • “Cold Calling is Dead?  BULLS**T!!”
  • “Are you following up on your follow up?”
  In case you don't know about Dreamforce… With over 2,000 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce is Salesforce’s annual premier event featuring tailored content for the sales industry for various types of companies—from small businesses to Fortune 500 enterprises. Dreamforce brings together thought leaders, industry pioneers, and thousands of sales professionals for four days of inspiring sessions, networking events and giving back.