Account based sales development (ABSD) is one of the cornerstones of our sales engagement platform. We offer a bi directional database link with Salesforce and the ability to enhance email marketing to make your sales force more effective.
Here's a few benchmarks that you can use to decide if ABSD is right for your organization.
There are some obvious benefits to account based sales development. These generally include an increase in accounts created and a spike in the conversion of outbound calls. Keep in mind here each of your customers is a data point that you can work with.
If you take a look at our website you'll see that we have a good solid background in the kind of account based sales development that will make a difference to your bottom line. Our features include the ability to automatically group prospects by account which stream lines the process.
As well, the account activity feed we champion allows you to see all the communications going on within any particular account. This allows you to stay on top of any of those important developments that can help you to close a deal.